The Internet is being flooded with GRUMPY CAT tributes, but I thought I’d pay tribute by revisiting the story of how Grumpy Cat came to be.

Grumpy Cat was born in 2012 at the home of her owner, Tabitha Bundesen of Morristown, Arizona.  Tabitha’s daughter named her Tardar Sauce . . . with a ‘D.’  Tabitha was working at Red Lobster at the time, and had forced her daughter to try Tartar sauce, so she said it was “fresh in her mind.”

Tardar Sauce was born with feline dwarfism and an underbite that gave her that permanent ‘grumpy’ expression . . . and when she was five months old, Tabitha’s brother shared a photo of her on Reddit, saying “Meet grumpy cat.”

The photo went viral, and within months she was making appearances on the “Today” show, “Good Morning America”, the “CBS Evening News”, and later “American Idol”“The Bachelorette”, and the WWE’s “Monday Night Raw”.

At the time of her death, Grumpy Cat had 8.5 million total followers on Facebook, 2.6 million followers on Instagram, and 1.5 million followers on Twitter.

She landed a sponsorship deal with Friskies, and was their ‘Official Spokescat.’  There were several Grumpy Cat books, an annual calendar, a mobile game, and a movie where Aubrey Plaza provided her voice.

Within just SIX MONTHS of her Internet fame, the family said Grumpy Cat had earned income in the “mid-five figures,” which soon increased to the “low-six-figures” a few months later.

The family has not disclosed the Grumpy Cat brand’s net worth, but online speculation puts it anywhere between $1,000,000 and $100,000,000.  Which is INSANE . . . but remember, she wasn’t JUST a meme.

There’s a ton of licensing and merchandising, and all that was well monetized.

For what it’s worth, Grumpy Cat’s owners always insisted that stipulations to ensure her well-being were written into every contract . . . and that she enjoyed the attention when she was “working,” and had plenty of downtime when she wasn’t.

Tabitha once said Grumpy Cat changed her life.  She was able to spend more time with her family . . . plus, quote, “There’s the joy that Grumpy Cat is spreading.  Or grumpiness.  But really, everybody’s smiling.”

Some days are grumpier than others…

Posted by The Official Grumpy Cat on Friday, May 17, 2019